AI Transparency
Where artificial intelligence contributes at PACE – and where it deliberately does not
We say where technology is involved – before anyone has to ask. PACE Mobility builds the software behind millions of fuelling transactions. We build it with the best tools available, and that includes artificial intelligence – not as an experiment, but as part of daily work. This page sets out exactly where.
Where AI contributes
- Copy and translations: The content of this website is created with AI support – from the first outline to the English version. Sign-off always rests with a member of our team.
- Development: We build this website, its design system and its build pipeline with AI assistance – from individual components through to accessibility audits. It is one of the reasons this site performs the way it does on speed and accessibility.
- Imagery: Most of our photographs are genuine images from our own shoots – taken by Alex of AMX Studio, who shows us at every session that the best picture still happens behind the camera rather than inside a prompt. Where an image was generated by AI, or where AI substantially altered a real photograph, we label it directly on the image – see the next section.
How we label images
We distinguish two cases, and both are marked visibly on the image itself – not in a footnote:
- AI-generated The image was created by a generative AI system. There is no underlying photograph.
- AI-edited A genuine photograph whose content was substantially altered by AI – for example by adding or removing elements. Routine retouching such as colour correction or removing a blemish is not labelled; it does not change what the picture shows.
Machine-readable marking
In addition to the visible badge, we write the IPTC field DigitalSourceType into the image file itself – trainedAlgorithmicMedia for generated images, algorithmicallyEnhanced for AI-edited ones. Search engines, image databases and social platforms can read this even when the picture is used away from our website.
Where we deliberately do not
- No invented figures. Every metric on this website – stations, countries, users – is read live from our own platform API at build time. No language model estimates anything here.
- No invented references. The people on this website are almost all real – our own team or booked models, photographed by a photographer. One exception is the image on our About page: the room is a real photograph, but the people in it were inserted by AI and do not exist. That is why it carries the AI-edited badge. What we never do: attribute a quote, a reference or a role at PACE Mobility to an invented person.
- No AI chatbot. If you write to us via the contact form, a human replies. There is no automated dialogue assistant running on this website.
The legal framework
As of 2 August 2026, the transparency obligations of the EU Artificial Intelligence Act (Article 50 AI Act) take effect. Among other things, they require AI systems to identify themselves as such, and photorealistic AI-generated depictions of real people, places or events to be disclosed.
Much of this does not apply to our website: we operate no chatbot, and our copy is marketing and product information under human responsibility. We disclose our use of AI in full regardless – because transparency should not begin only where a law compels it.
And in your products?
This statement describes pace.cloud, that is, this website. Our platform, the PACE Drive app and our white-label solutions are governed by their respective product documentation and contractual terms. If you are a partner or customer and want to know where AI components are used in a specific integration, ask us – we will answer specifically.
Questions about this?
If you would like to know how a particular piece of content came about, write to us. We usually respond within two weeks.
Last updated: July 2026. This statement is maintained as our use of AI changes.